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Arla Baby&Me

Dear Mum

When a baby is born, so is a mother. Arla Baby&Me is a global baby nutrition brand, but in stead of telling the international target group about the organic products, we wanted to talk about the universal feeling of being a new mother. Because we may have different cultures, looks and living conditions, but the feeling of becoming a parent, with all the doubts, insecurities and worries that comes with it, is the same regardless of nationality.

  • Client: Arla Baby & Me
  • Creatives: Ane Helmer, Nicolai Dimon
  • Director: Caroline Sascha Corgez
  • DOP: Nadim Carlsen
  • Producer: Sara Grandjean
  • Agency: Hjaltelin Stahl
  • Production: Pegasus Production