When a baby is born, so is a mother. Arla Baby&Me is a global baby nutrition brand, but in stead of telling the international target group about the organic products, we wanted to talk about the universal feeling of being a new mother. Because we may have different cultures, looks and living conditions, but the feeling of becoming a parent, with all the doubts, insecurities and worries that comes with it, is the same regardless of nationality.
- Client: Arla Baby & Me
- Creatives: Ane Helmer, Nicolai Dimon
- Director: Caroline Sascha Corgez
- DOP: Nadim Carlsen
- Producer: Sara Grandjean
- Agency: Hjaltelin Stahl
- Production: Pegasus Production