Concept Film About Awards
EARTHDAY.ORG

Earth Definition

In human history, we’ve never streamed, zoomed, and scrolled more than right now. With 10 million metric tons of CO2e per year created by YouTube alone, it represents a rapidly growing energy footprint.
Cue ‘Earth Definition’, an initiative that shines a light on the scale of carbon emissions caused by online streaming. The initiative asks online video streamers to change their streaming settings from HD down to ’ED’ and save 75% of their streaming energy and carbon. It’s time to start asking less of our pixels for the sake of the planet.

  • Client: EARTHDAY.ORG
  • Creatives: Tim Pashen, Lasse Vintersbølle, Karl Kjær, Nicolai Dimon
  • Director: Simon Robson
  • Agency: Hjaltelin Stahl
  • Production: Mighty Nice Sidney
  • Sound Design: JSM New York
  • Year: 2021

  • Awards:
  • One Show, Shortlist, Interactive, Online & Mobile, Online-only Video – Single, 2022
  • Danish Digital Award, The Big Idea, Bronze, 2022
  • Epica Awards, Bronze, Public Interest, Environment, 2021
  • Eurobest, Shortlist, Film, Best Use of Film, 2021
  • Shots Award, Shortlist, Animation, 2021