Cirkulär
Sustainability has been a core part of IKEA’s DNA for decades. The opposite? Black Friday. So, leading up to consumerisms darkest day we presented CIRKULÄR. A circular deal that’s better for your wallet - and the planet. First, we asked people to sell their used IKEA furniture back to us. Before Black Friday, we received 155000 pieces of furniture worldwide. Then, we restored and resold them at discounted price in our new CIRCULÄR hubs. Today, CIRKULÄR is a sustainable service in 28 countries, 365 days a year, driving both behavioural change and strengthening the IKEA brand.
- Client: IKEA
- Creatives: Nanna Gjerstrup, Anne Christiansen, Lasse Vintersbølle, Nicolai Dimon
- Shooting Director: Peter Riss
- Still Photographer: Brian Buchardt
- Agency: Hjaltelin Stahl
- Production: Pegasus Production
- Year: 2021
- Awards:
- Cannes Lions, Gold, Direct, Market Disruption, 2022
- Cannes Lions, Silver, Direct, Retail, 2022
- Cannes Lions, Shortlist, Brand Experience & Activation, Retail Promotion, 2022
- Cannes Lions, Shortlist, Brand Experience & Activation, Customer Acquisition, 2022
- Cannes Lions, Shortlist, Brand Experience & Activation, Integrated Brand Experience, 2022
- Cannes Lions, Shortlist, Creative Commerce, Retail, 2022
- Cannes Lions, Shortlist, Creative Commerce Channels, Sustainable Commerce, 2022
- D&AD, Shortlist, Digital, Integrated, 2022
- D&AD, Shortlist, Digital, User Participation, 2022
- One Show, Bronze, Public Relations, Events & Experiential, 2022
- One Show, Merit, Integrated, Integrated Branding Campaign, 2022
- One Show, Shortlist, Creative Effectiveness, Consumer/Brand, 2022
- Creative Circle, Silver, Events, 2022
- Creative Circle, Shortlist, Promo and Activations, 2022
- Creative Circle, Shortlist, Integrated Campaigns, 2022
- Creative Circle, Shortlist, Art Direction, 2022
- Danish Digital Award, Silver, The Greater Good, 2022
- Danish Digital Award, Shortlist, Branded Content, 2022
- Danish Digital Award, Shortlist, The big idea, 2022