Greenpeace – Warhead

Explainer

When President Trump and Kim Jong-un went head-to-head in a war of words of nuclear proportions in 2017, we dropped an explosive, activist tweet.

The tweet linked to a site by ICAN (International Campaign to Abolish Nuclear Weapon), the 2017 Nobel Peace Prize winners. Here, people could sign a petition to help ban nuclear weapons once and for all.

The illustration is inspired by the term “Hair-trigger alert” (a U.S. military policy that enables the rapid launch of nuclear weapons). And Trumps questionable hairdo of course.

Credit

Client: Greenpeace International

Agency: Hjaltelin Stahl

People: Lasse Vintersbølle, Jabali Ravn, Kristian Funder

Awards: Cannes Lions, D&AD, Epica, Creative Circle,  Lürzer’s Archive Print Ad of the Week