IKEA – Cirkulär
BUYBACK. We launched the first part of the campaign by running ads without any furniture. The ads asked people to sell their old classics back to us, bringing back 155.000 pieces of IKEA classics before Black Friday.
RESELL. We then restored and advertised the old furniture at discounted prices in the campaign’s second part, asking people to save more than money, if they couldn’t tell the difference between new and old.
VINTAGE SALE. To top it all off, we bought back our old design classics from several second hand sites, and resold them at original prices on Black Friday, both physically in events at IKEA warehouses and digitally on Instagram Live.
Case study
Credits
Client: IKEA
Agency: Accenture Interactive
People: Lasse Vintersbølle, Nanna Gjerstrup, Anne-Mette Christiansen, Søren Brix, Adam Kerj, Kenneth Dederding, Peter Riis, Mats Eiersøe, Cille Silverwood.
Awards: Cannes Lions, Eurobest, Oneshow, Epica, LIA, Effie, Creative Circle, DDA, Lovie, D&AD Shortlist.