TV 2 | Tour de France - The Unofficial Tour Guide

In 2022, the first three stages of the Tour de France were set in Denmark. Millions of viewers world wide, were looking at our little country. But the foreign commentators, who should tell the world about Denmark, didn’t know anything. So, we asked the Danes to help them out. Together with the Danes, we created a Tour Guide for the commentators, filled with people, stories and local traditions, to guide them through our beautiful landscape. 

Case study

Credits

Client: TV 2 Sport

Agency: TV 2 Creative

People: Kristian Vestergaard, Peter Harton, Mette Kruse, Jesper Andersson, Emma Frost, Charlotte Refslund, Niels Thastum

Awards: Promax, Clios Entertainment