TV 2 Play – Alt Vi Har Er Nu
In January 2023, the documentary "Amalie Must Die" was aired on TV 2. Amalie, who had an incurable lung disease, lived by the motto ”Alt vi har er nu” (All we have is now). A strong message about living in the moment, she wished everyone to hear.
To immortalize Amalie's message, we collaborated with two of Denmark's biggest musicians: Artigeardit and Lamin, and wrote the song, ”Alt vi har er nu” (All we have is now).
The song became a tribute to Amalie and was composed using her original recordings, incorporating content from other TV 2 programs to support the message.
THE TRACK quickly became a national hit on Apple Music and Spotify. Within the first week, it entered the top 50 with over 110,000 streams on Spotify alone. In the following weeks, it reached 500,000 streams.
THE CAMPAIGN was launched with a film featuring the two artists. We built twelve screens made of wood and fabric where TV 2's content was projected. These screens were set up on a circular bridge, which, when seen from above, symbolized an analog clock with the screens.
Credit
Client: TV 2 Play
Agency: TV 2 Creative
People: Charlotte Boysen, Chaga Signe, Kristian Vestergaard, Anders Walter, Rasmus Heise, Anders Lynge, Gustav Pontoppidan, Maria Louise Ottesen, Lasse Bech Martinussen, Kasper Adsbøll, Anton Westerlin, Adam Hillebrandt, Artigeardit, Lamin.